Welcome from Andrew Bonar, organiser & co-founder Emailexpert

After the "Fundamentals: Delivery and Deliverability" session, participants should have a clear understanding of the following aspects:

1. Difference between Email Delivery and Deliverability: Have clear concepts of each term and how they differ. Delivery pertains to whether an email was received by a recipient's server, while deliverability refers to whether it made it to the inbox or got lost along the way (spam folder, etc).

2. Factors Affecting Deliverability: Understand the key drivers of email deliverability like sender reputation, email content, recipient's engagement, etc., and how to optimize them for the best outcomes.

3. Potential Deliverability Issues: Identify common obstacles in email deliverability, like high bounce rates, getting marked as spam, landing in the wrong tab, and faulty authentication.

Their three key takeaways should be:

1. Delivery and Deliverability are distinct but integral components of successful email marketing. Understanding the difference can help in diagnosing and solving email performance issues.

2. Managing improve email deliverability requires maintaining a healthy sender reputation, creating valuable and relevant content, and understanding recipient engagement metrics.

3. Proactively monitoring and addressing deliverability issues is vital for ensuring your emails reach the recipient's inbox, thus improving the overall effectiveness of your email marketing campaigns.

Speakers:
Andrew Bonar, co-founder, Emailexpert

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