Registration, Coffee and Networking.
Welcome from Andrew Bonar, organiser & co-founder Emailexpert
Andrew Bonar
After the "Fundamentals: Delivery and Deliverability" session, participants should have a clear understanding of the following aspects:
1. Difference between Email Delivery and Deliverability: Have clear concepts of each term and how they differ. Delivery pertains to whether an email was received by a recipient's server, while deliverability refers to whether it made it to the inbox or got lost along the way (spam folder, etc).
2. Factors Affecting Deliverability: Understand the key drivers of email deliverability like sender reputation, email content, recipient's engagement, etc., and how to optimize them for the best outcomes.
3. Potential Deliverability Issues: Identify common obstacles in email deliverability, like high bounce rates, getting marked as spam, landing in the wrong tab, and faulty authentication.
Their three key takeaways should be:
1. Delivery and Deliverability are distinct but integral components of successful email marketing. Understanding the difference can help in diagnosing and solving email performance issues.
2. Managing improve email deliverability requires maintaining a healthy sender reputation, creating valuable and relevant content, and understanding recipient engagement metrics.
3. Proactively monitoring and addressing deliverability issues is vital for ensuring your emails reach the recipient's inbox, thus improving the overall effectiveness of your email marketing campaigns.
Speakers:
Andrew Bonar, co-founder, Emailexpert
Andrew Bonar
Coffee Break and Networking
Spamtraps: the lowdown and Blocklist Remediation: Find yourself listed?
Speaker:
Raymond Dijkxhoorn, CEO, SURBL
Raymond Dijkxhoorn
Yanna-Torry Aspraki, Deliverability Specialist & CRO of EmailConsul will be joining us to to share list hygiene and maintenance advice.
Yanna-Torry Aspraki
Why and how we should focus on metrics relating to causation rather than consequence!
Speaker:
Steve Henderson, Head of Deliverability, Emarsys
Steven Henderson
Join Steve Henderson & Andrew Bonar for Deliverability Decoded Discussion
Andrew Bonar
Steven Henderson
Networking Break
Speaker:
Nathalie Small, Sr. Compliance & Deliverability Specialist, Bird
Nathalie Small
Speaker:
Willem Stam, CCO, Postmastery
Willem Stam
Speaker:
Gerasim Hovhannisyan, CEO & Co-founder, EasyDMARC
Gerasim Hovhannisyan
Networking Break
Some industries have restrictions for ads and other channels. Email marketing is almost the only channel they can use to sell their products. Learn how. Automation strategies for these industries. - Frecuency and sales strategies - Results
Speaker:
Marina Febles, Founder of Atipica Marketing and CMO of Cannascale
Marina Febles
Speaker:
Pierre Pignault, CEO & Founder, MailSoar
Pierre Pignault
Networking Lunch
Join us for a panel discussion and ask me anything
Barry Abel
Yanna-Torry Aspraki
Raymond Dijkxhoorn
Florin Armasu
Speaker:
Adrian Patel, CEO & Founder, Mailmonitor
Adrian Patel
Coffee Break Networking
Speaker:
Sandy Kartopawiro, Co-Founder, SEINō
Sandy Kartopawiro
Registration, Coffee and Networking.
Welcome from Andrew Bonar, organiser & co-founder Emailexpert
Andrew Bonar
After the "Fundamentals: Delivery and Deliverability" session, participants should have a clear understanding of the following aspects:
1. Difference between Email Delivery and Deliverability: Have clear concepts of each term and how they differ. Delivery pertains to whether an email was received by a recipient's server, while deliverability refers to whether it made it to the inbox or got lost along the way (spam folder, etc).
2. Factors Affecting Deliverability: Understand the key drivers of email deliverability like sender reputation, email content, recipient's engagement, etc., and how to optimize them for the best outcomes.
3. Potential Deliverability Issues: Identify common obstacles in email deliverability, like high bounce rates, getting marked as spam, landing in the wrong tab, and faulty authentication.
Their three key takeaways should be:
1. Delivery and Deliverability are distinct but integral components of successful email marketing. Understanding the difference can help in diagnosing and solving email performance issues.
2. Managing improve email deliverability requires maintaining a healthy sender reputation, creating valuable and relevant content, and understanding recipient engagement metrics.
3. Proactively monitoring and addressing deliverability issues is vital for ensuring your emails reach the recipient's inbox, thus improving the overall effectiveness of your email marketing campaigns.
Speakers:
Andrew Bonar, co-founder, Emailexpert
Andrew Bonar
Coffee Break and Networking
Spamtraps: the lowdown and Blocklist Remediation: Find yourself listed?
Speaker:
Raymond Dijkxhoorn, CEO, SURBL
Raymond Dijkxhoorn
Yanna-Torry Aspraki, Deliverability Specialist & CRO of EmailConsul will be joining us to to share list hygiene and maintenance advice.
Yanna-Torry Aspraki
Why and how we should focus on metrics relating to causation rather than consequence!
Speaker:
Steve Henderson, Head of Deliverability, Emarsys
Steven Henderson
Join Steve Henderson & Andrew Bonar for Deliverability Decoded Discussion
Andrew Bonar
Steven Henderson
Networking Break
Speaker:
Nathalie Small, Sr. Compliance & Deliverability Specialist, Bird
Nathalie Small
Speaker:
Willem Stam, CCO, Postmastery
Willem Stam
Speaker:
Gerasim Hovhannisyan, CEO & Co-founder, EasyDMARC
Gerasim Hovhannisyan
Networking Break
Some industries have restrictions for ads and other channels. Email marketing is almost the only channel they can use to sell their products. Learn how. Automation strategies for these industries. - Frecuency and sales strategies - Results
Speaker:
Marina Febles, Founder of Atipica Marketing and CMO of Cannascale
Marina Febles
Speaker:
Pierre Pignault, CEO & Founder, MailSoar
Pierre Pignault
Networking Lunch
Join us for a panel discussion and ask me anything
Barry Abel
Yanna-Torry Aspraki
Raymond Dijkxhoorn
Florin Armasu
Speaker:
Adrian Patel, CEO & Founder, Mailmonitor
Adrian Patel
Coffee Break Networking
Speaker:
Sandy Kartopawiro, Co-Founder, SEINō
Sandy Kartopawiro
An intimate event by design to ensure more interaction between delegates and speakers, attention from the organisers and the highest quality experience for everyone. Join us for the Deliverability Summit in the sun, held on the mediterranean coast.
