Schedule
Here’s exactly what to expect each day — expert sessions in the morning, networking opportunities all afternoon, and relaxed evenings to unwind with your fellow email pros. We’ve designed a focused schedule that respects your time while maximising both learning and connection opportunities. Join us June 4th to June 6th 2025.
Welcome Reception: A sunset cruise
Join us aboard our boat for a sunset cruise of the Valencia coast, dinner and drinks to connect with your fellow delegates before the event.
Key Takeaways:
- Food and drink on board
- Meet other delegates
- Connect with the lecturers
9.00am Advanced Deliverability Strategies with Andrew Bonar
This session covers advanced techniques for improving email deliverability, including authentication methods, list management best practices, and strategies for handling deliverability issues.
Key Takeaways:
- Implement advanced authentication methods (SPF, DKIM, DMARC).
- Segment email lists for targeted messaging.
- Monitor and address deliverability issues proactively.
- My favourite tools for getting stuff done, troubleshooting and more.
11.00AM R.E.S.P..E.C.T keep it real and your deliverability will be fine with Kate Barrett
Tired of deliverability advice that ignores real-world marketing needs? Kate Barrett cuts through the noise with her practical RESPECT framework that balances technical requirements with marketing objectives. In this no-nonsense session, Kate demonstrates how authenticity and subscriber-focused strategies naturally lead to improved inbox placement. Learn actionable techniques to align your deliverability practices with your brand values while avoiding common pitfalls that trigger spam filters.
Friday 9.00AM
Troubleshooting and Optimisation with Pierre Pignault
This session focuses on identifying and resolving common deliverability problems, as well as optimizing email campaigns for maximum inbox placement and engagement.
Key Takeaways:
- Diagnose and fix common deliverability issues.
- Optimize email campaigns for better inbox placement.
- Improve email engagement through personalisation and segmentation.
Friday, 11:00am – 12:30pm
Panel Discussion & AMA: Deliverability Experts Unplugged
Join our distinguished panel of deliverability veterans for an unfiltered discussion on the evolving landscape of email deliverability. Bring your toughest questions for this rare opportunity to tap into the combined expertise of:
- Kate Barrett – Founder of eFocus Marketing
- Pierre Pignault – CEO, MailSoar
- Andrew Bonar – Co-founder, Emailexpert
Our experts will share their battle-tested strategies, debate industry trends, and answer your specific deliverability challenges in this interactive session. Nothing is off-limits – from technical authentication issues to reputation management and beyond.
Friday, 2:30pm – 5:00pm
Alicante Castle Tour & Views
Cap off our summit with a visit to Santa Bárbara Castle, perched 166 meters above the city. It’s just a leisurely 5-minute walk from our venue to the castle lifts, where we’ll ascend to explore this iconic 9th-century fortress. Enjoy breathtaking Mediterranean views while chatting informally about deliverability insights with your new industry connections. Comfortable walking shoes recommended.