We have hosted succesful Deliverability Summits in London, Prague & Amsterdam. This new event format in Alicante promises to deliver an experience focussed on our delegates. Every session is designed to deliver the most possible value. When you purchase a ticket for Alicante you gain access to more than 4 days networking and two days learning on site.
Attend the training and certification edition of Deliverability Summit to become officially emailexpert qualified. Professionals with prior experience can gain recognition on site as an emailexpert Certified Deliverability Specialist. Others can learn everything needed on site to earn the Fundamentals of Deliverability Certificate from emailexpert following successful completion of online testing.
Set in charming Alicante, the event runs from 29th May to 1st June. For those on tighter schedules, note that the main conference only occurs on the 30th and 31st. The event includes a variety of learning based expert-led sessions offering practical strategies for all participants, from beginners to more seasoned professionals.
The event is Eurostars Centrum in Alicante city centre and is coupled with networking sessions and optional Saturday golf, and capped off with a Happy Hour each day. Attendees will enjoy a well-rounded experience gaining knowledge, making connections, and creating memories.
Anyone with event tickets can participate in networking activities held throughout the four-day event, on the 29th, 30th, 31st of May, and 1st of June. A gourmet four-course lunch is also included on the fully-loaded conference days of 30th and 31st May.
Over a dozen season deliverability industry professionals are present in Alicante and as a result an alternate unconference track is scheduled to occur during the conference days (primarily Friday). These will be unscripted and some loosely scripted discussions, short presentations inviting further discussion and planning/proposals for our next Amsterdam Technical Edition in 2025. Learn more about the UnConference here.
For those without any or limited deliverability experience our two-day boot camp lays the groundwork of knowledge needed to understanding email deliverability. At the conclusion of the boot camp, those participants can earn a “emailexpert Fundamentals of Email Deliverability” certificate after passing a proficiency test which can be done online during or after the event. Re testing is available for a full twelve months for those that fail to qualify as well as access to online support during that period to help you access the training required to complete the “emailexpert Fundamentals of Email Deliverability” certification.
Those with prior experience can sit an online test and earn an emailexpert Certified Deliverability Specialist qualification this test can be sat during the event or for up to 8 weeks after. There will be fortnightly meetups online via Zoom where delegates can ask questions, get support and training for 8 weeks after the event. This is included in the purchase of a ticket.
Seasoned industry professionals are able to, based on their professional experience can participate in a one-to-one interview assessment with a lead examiner and have certificates issued based on “Prior Learning Assessment and Recognition” (PLAR) or “Recognition of Prior Learning” (RPL). We have a dedicated private room available to conduct these interviews with senior examiners. Receive your printed certificate as well as digital certificate and Linkedin recognition completed on site.
Founder of Atipica Marketing and CMO of Cannascale
When it comes to marketing certain products and when working in some verticals deliverability and even keeping your account from being shut down even when operating a legal, legitimate and fully permission based. Avoid the pitfalls and learn the ins and outs of digital marketing and deliverability in complex markets in this session from Marina Febles
Marina is the founder of Atipica Marketing and CMO of Cannascale, both email marketing agencies and will share strategies to win despite potentially sensitive verticals.
co-founder, Emailexpert
As Executive Advisor at Halon and a Strategic Advisor at emailexpert UK, he offers recommendations and advice on a broad range of strategic and operational matters, leveraging my 25+ years of experience in the digital space. Andrew has a passion for automation, effective communication, and the power of connections, and I fuse a results-driven approach with an entrepreneurial spirit.
Sr. Compliance & Deliverability Specialist, Bird
With over five years of experience in the industry, Natalie Small is a seasoned Email Compliance and Deliverability Specialist. In her role at MessageBird, she diligently monitors the company's IP space to ensure the health of the email cloud-sending environment. Natalie excels at enhancing anti-spam automation measures to prevent abuse and security threats, as well as staying ahead of evolving spam and security landscapes to prevent blocks or block listings. As a Deliverability Specialist, she provides valuable guidance on email deliverability best practices, authentication, and legislation. Natalie carefully analyses customer and global delivery metrics, reputation data, and authentication results to offer optimisation recommendations. She also conducts thorough reviews of customer and prospect sending practices to ensure compliance with Messaging Policy, taking appropriate action when necessary.
Co-Founder, SURBL
Delivering high level internet solutions.
Specialties: anti spam solutions, large scale mailfiltering, 5.000.000 mails/day and up. Managed server solutions, housing and colo solutions. MySQL clustering.
MailScanner, SpamAssassin, Exim, Sendmail. Linux Virtual Server implementations. Network design and management. Large scale 10Gbit deployments.
Deliverability Specialist & CRO, EmailConsul
YT is a deliverability specialist & CRO of EmailConsul and EspecialMail. As an award-winning thought leader, YT doesn't just train companies of all sizes; she actively engages in diagnosing and resolving their email deliverability issues, ensuring enhanced performance across the board. Her expertise is not confined to any single industry – she adeptly navigates even the most challenging sectors, bringing her mission of simplifying and democratizing deliverability® to a diverse range of businesses.
YT's strategic thinking and meticulous analysis of performance data have not only established a proven track record in significantly enhancing email inboxing rates and sender reputation, but also in maximizing outreach efficiency. Beyond these accomplishments, another remarkable skill lies in her ability to seamlessly merge changes in email practices with overarching business strategies. This unique capability ensures that businesses not only improve their email deliverability and sender reputation but also continue to drive revenue, even while adapting to more efficient email strategies for optimal deliverability.
yannatorry.com • emailconsul.com • especialmail.com • letsauthenticatetheworld.com • emailism.io
Chief Revenue Officer, Halon
Energetic and seasoned business leader with deep experience in both SaaS and enterprise software who has expertise scaling companies to mid eight figure ARR (annual recurring revenue). Extreme focus on revenue building activities across all customer facing touch points to include sales, marketing and CST (customer success team). Enterprise selling a specialty, with emphasis on leveraging ABM/ABS (Account Based Marketing/Account Based Selling) and Challenger Methodology. Possessing broad-based business acumen with true understanding of how to drive profitable growth and bring an operational mind set focused on metrics, KPI’s and accountability.
Partner, Postmastery
CEO & Co-founder, EasyDMARC
Helping over 20,000 companies stop a wide range of targeted email attacks and safeguard their sensitive PII and revenue.
CEO & Founder, MailMonitor
Adrian Patel is an entrepreneur in the software and nutraceutical industries. His passion is removing obstacles between people and their health, as well as helping companies effectively reach their audience. He has been a key figure in the formation, development, execution and acquisition of a wide variety of startups across multiple industries. Adrian’s passion and drive formed during an unconventional childhood and adolescence that unfolded between Wyoming, India and Bali. Born to an Indian immigrant father dedicated to the yogi path and a first generation Polish-American mother with a passion for global travel, herbalism and Balinese orchestra, Adrian has a rich diversity of experiences abroad and in the world of alternative spirituality and medicine. At the age of 22, Adrian chose experience over finishing his business degree and helped build a high tech startup that reached revenues of $60 million dollars and was later acquired by a publicly traded company. Today Adrian spends his time growing several businesses and enjoying the bounty of the open road while he spends summers roaming the Rockies, spending time in nature, visiting friends, and watching his niece and nephew grow up in the wilderness of Montana.
Registration, Coffee and Networking.
10:20 - 10:30
Welcome from Andrew Bonar, organiser & co-founder Emailexpert
10:30 - 11:30
After the "Fundamentals: Delivery and Deliverability" session, participants should have a clear understanding of the following aspects:
1. Difference between Email Delivery and Deliverability: Have clear concepts of each term and how they differ. Delivery pertains to whether an email was received by a recipient's server, while deliverability refers to whether it made it to the inbox or got lost along the way (spam folder, etc).
2. Factors Affecting Deliverability: Understand the key drivers of email deliverability like sender reputation, email content, recipient's engagement, etc., and how to optimize them for the best outcomes.
3. Potential Deliverability Issues: Identify common obstacles in email deliverability, like high bounce rates, getting marked as spam, landing in the wrong tab, and faulty authentication.
Their three key takeaways should be:
1. Delivery and Deliverability are distinct but integral components of successful email marketing. Understanding the difference can help in diagnosing and solving email performance issues.
2. Managing improve email deliverability requires maintaining a healthy sender reputation, creating valuable and relevant content, and understanding recipient engagement metrics.
3. Proactively monitoring and addressing deliverability issues is vital for ensuring your emails reach the recipient's inbox, thus improving the overall effectiveness of your email marketing campaigns.
Speakers:
Andrew Bonar, co-founder, Emailexpert
Coffee Break and Networking
12:00- 12:40
Spamtraps: the lowdown and Blocklist Remediation: Find yourself listed?
Speaker:
Raymond Dijkxhoorn, CEO, SURBL
12:50 - 13:30
Yanna-Torry Aspraki, Deliverability Specialist & CRO of EmailConsul will be joining us to to share list hygiene and maintenance advice.
14:50 - 15:35
Why and how we should focus on metrics relating to causation rather than consequence!
Speaker:
Steve Henderson, Head of Deliverability, Emarsys
15:35 - 16:15
Join Steve Henderson & Andrew Bonar for Deliverability Decoded Discussion
Networking Break
16:50 - 17:35
Speaker:
Nathalie Small, Sr. Compliance & Deliverability Specialist, Bird
17:40 - 17:50
Speaker:
Willem Stam, CCO, Postmastery
10:30-11:30
Speaker:
Gerasim Hovhannisyan, CEO & Co-founder, EasyDMARC
Networking Break
12:00 - 12:45
Some industries have restrictions for ads and other channels. Email marketing is almost the only channel they can use to sell their products. Learn how. Automation strategies for these industries. - Frecuency and sales strategies - Results
Speaker:
Marina Febles, Founder of Atipica Marketing and CMO of Cannascale
12:45 - 13:30
Speaker:
Pierre Pignault, CEO & Founder, MailSoar
Networking Lunch
14:50 - 15:40
Join us for a panel discussion and ask me anything
15:45 - 16:15
Speaker:
Adrian Patel, CEO & Founder, Mailmonitor
Coffee Break Networking
16:45 - 17:45
Speaker:
Sandy Kartopawiro, Co-Founder, SEINō
Join us in Amsterdam for our biggest Deliverability Summit to date, with more in depth deep dives than ever before. Meaningful content, international leaders, familiar faces and new will all be present at the amazing Rosarium venue in Amstelpark. The event is going to be huge, directly before the Kings Day weekend, the city will be full of celebrations. We look forward to seeing you there. Alicante sold out, do not miss out on Amsterdam 2025.
