We have hosted succesful Deliverability Summits in London, Prague & Amsterdam. This new event format in Alicante promises to deliver an experience focussed on our delegates. Every session is designed to deliver the most possible value. When you purchase a ticket for Alicante you gain access to more than 4 days networking and two days learning on site.
Attend the training and certification edition of Deliverability Summit to become officially emailexpert qualified. Professionals with prior experience can gain recognition on site as an emailexpert Certified Deliverability Specialist. Others can learn everything needed on site to earn the Fundamentals of Deliverability Certificate from emailexpert following successful completion of online testing.
Set in charming Alicante, the event runs from 29th May to 1st June. For those on tighter schedules, note that the main conference only occurs on the 30th and 31st. The event includes a variety of learning based expert-led sessions offering practical strategies for all participants, from beginners to more seasoned professionals.
The event is Eurostars Centrum in Alicante city centre and is coupled with networking sessions and optional Saturday golf, and capped off with a Happy Hour each day. Attendees will enjoy a well-rounded experience gaining knowledge, making connections, and creating memories.
Anyone with event tickets can participate in networking activities held throughout the four-day event, on the 29th, 30th, 31st of May, and 1st of June. A gourmet four-course lunch is also included on the fully-loaded conference days of 30th and 31st May.
Over a dozen season deliverability industry professionals are present in Alicante and as a result an alternate unconference track is scheduled to occur during the conference days (primarily Friday). These will be unscripted and some loosely scripted discussions, short presentations inviting further discussion and planning/proposals for our next Amsterdam Technical Edition in 2025. Learn more about the UnConference here.
For those without any or limited deliverability experience our two-day boot camp lays the groundwork of knowledge needed to understanding email deliverability. At the conclusion of the boot camp, those participants can earn a “emailexpert Fundamentals of Email Deliverability” certificate after passing a proficiency test which can be done online during or after the event. Re testing is available for a full twelve months for those that fail to qualify as well as access to online support during that period to help you access the training required to complete the “emailexpert Fundamentals of Email Deliverability” certification.
Those with prior experience can sit an online test and earn an emailexpert Certified Deliverability Specialist qualification this test can be sat during the event or for up to 8 weeks after. There will be fortnightly meetups online via Zoom where delegates can ask questions, get support and training for 8 weeks after the event. This is included in the purchase of a ticket.
Seasoned industry professionals are able to, based on their professional experience can participate in a one-to-one interview assessment with a lead examiner and have certificates issued based on “Prior Learning Assessment and Recognition” (PLAR) or “Recognition of Prior Learning” (RPL). We have a dedicated private room available to conduct these interviews with senior examiners. Receive your printed certificate as well as digital certificate and Linkedin recognition completed on site.
Founder of Atipica Marketing and CMO of Cannascale
When it comes to marketing certain products and when working in some verticals deliverability and even keeping your account from being shut down even when operating a legal, legitimate and fully permission based. Avoid the pitfalls and learn the ins and outs of digital marketing and deliverability in complex markets in this session from Marina Febles
Marina is the founder of Atipica Marketing and CMO of Cannascale, both email marketing agencies and will share strategies to win despite potentially sensitive verticals.
Vice President, Customer Engagement, Validity
A highly respected digital marketing professional and data storyteller, working primarily in the email industry for almost 2 decades. I’m a passionate advocate for intelligent use of customer data to drive responsive programs, and I’ve developed this belief to become one of the UK’s leading email marketing experts.
Sr. Compliance & Deliverability Specialist, Bird
With over five years of experience in the industry, Natalie Small is a seasoned Email Compliance and Deliverability Specialist. In her role at MessageBird, she diligently monitors the company's IP space to ensure the health of the email cloud-sending environment. Natalie excels at enhancing anti-spam automation measures to prevent abuse and security threats, as well as staying ahead of evolving spam and security landscapes to prevent blocks or block listings. As a Deliverability Specialist, she provides valuable guidance on email deliverability best practices, authentication, and legislation. Natalie carefully analyses customer and global delivery metrics, reputation data, and authentication results to offer optimisation recommendations. She also conducts thorough reviews of customer and prospect sending practices to ensure compliance with Messaging Policy, taking appropriate action when necessary.
Co-Founder, SURBL
Delivering high level internet solutions.
Specialties: anti spam solutions, large scale mailfiltering, 5.000.000 mails/day and up. Managed server solutions, housing and colo solutions. MySQL clustering.
MailScanner, SpamAssassin, Exim, Sendmail. Linux Virtual Server implementations. Network design and management. Large scale 10Gbit deployments.
Deliverability Specialist & CRO, EmailConsul
YT is a deliverability specialist & CRO of EmailConsul and EspecialMail. As an award-winning thought leader, YT doesn't just train companies of all sizes; she actively engages in diagnosing and resolving their email deliverability issues, ensuring enhanced performance across the board. Her expertise is not confined to any single industry – she adeptly navigates even the most challenging sectors, bringing her mission of simplifying and democratizing deliverability® to a diverse range of businesses.
YT's strategic thinking and meticulous analysis of performance data have not only established a proven track record in significantly enhancing email inboxing rates and sender reputation, but also in maximizing outreach efficiency. Beyond these accomplishments, another remarkable skill lies in her ability to seamlessly merge changes in email practices with overarching business strategies. This unique capability ensures that businesses not only improve their email deliverability and sender reputation but also continue to drive revenue, even while adapting to more efficient email strategies for optimal deliverability.
yannatorry.com • emailconsul.com • especialmail.com • letsauthenticatetheworld.com • emailism.io
Chief Revenue Officer, Halon
Energetic and seasoned business leader with deep experience in both SaaS and enterprise software who has expertise scaling companies to mid eight figure ARR (annual recurring revenue). Extreme focus on revenue building activities across all customer facing touch points to include sales, marketing and CST (customer success team). Enterprise selling a specialty, with emphasis on leveraging ABM/ABS (Account Based Marketing/Account Based Selling) and Challenger Methodology. Possessing broad-based business acumen with true understanding of how to drive profitable growth and bring an operational mind set focused on metrics, KPI’s and accountability.
co-founder, Emailexpert
As Executive Advisor at Halon and a Strategic Advisor at emailexpert UK, he offers recommendations and advice on a broad range of strategic and operational matters, leveraging my 25+ years of experience in the digital space. Andrew has a passion for automation, effective communication, and the power of connections, and I fuse a results-driven approach with an entrepreneurial spirit.
Partner, Postmastery
CEO, El Canal del Marketing
CEO & Co-founder, EasyDMARC
Helping over 20,000 companies stop a wide range of targeted email attacks and safeguard their sensitive PII and revenue.
Registration and Networking.
Coffee, Infusions, Whole milk, Skimmed milk, Oat Milk, Mineral wáter, Assorted juices, Mini variety of pastries
Andrew Bonar
Welcome from Andrew Bonar, organiser & co-founder Emailexpert
Guy Hanson
After the "Fundamentals: Delivery and Deliverability" session, participants should have a clear understanding of the following aspects:
1. Difference between Email Delivery and Deliverability: Have clear concepts of each term and how they differ. Delivery pertains to whether an email was received by a recipient's server, while deliverability refers to whether it made it to the inbox or got lost along the way (spam folder, etc).
2. Factors Affecting Deliverability: Understand the key drivers of email deliverability like sender reputation, email content, recipient's engagement, etc., and how to optimize them for the best outcomes.
3. Potential Deliverability Issues: Identify common obstacles in email deliverability, like high bounce rates, getting marked as spam, landing in the wrong tab, and faulty authentication.
Their three key takeaways should be:
1. Delivery and Deliverability are distinct but integral components of successful email marketing. Understanding the difference can help in diagnosing and solving email performance issues.
2. Managing improve email deliverability requires maintaining a healthy sender reputation, creating valuable and relevant content, and understanding recipient engagement metrics.
3. Proactively monitoring and addressing deliverability issues is vital for ensuring your emails reach the recipient's inbox, thus improving the overall effectiveness of your email marketing campaigns.
Speakers:
Guy Hanson, Vice President, Customer Engagement, Validity
Coffee, Infusions, Whole Milk, Skimmed milk, Oat Milk, Mineral water, Assorted juices
Spanish omelette, Iberian ham, bread with tomatoes and AOVE, Turkey Sandwich, Edam Cheese and Basil Mayonnaise, Mini variety of pastries, Fruit season brochette
Yanna-Torry Aspraki
Nathalie Small
INDIVIDUAL STARTER
Sobrasada croquette
FIRST DISH
Salad of Ventresca and Pesto, Vinaigrette
MAIN DISH
Sirloin of Lechón albardado in Porto with Sautéed Mushrooms
DESSERT
Raspberry sorbet
BEVERAGE
Mineral waters; Soft drinks; Beers; White wine Monólogo Verdejo,; D.O. Rueda; Red wine Solar Viejo; Tempranillo D.O. Rioja; Coffee or Infusion
*Vegan option available by prior request
Steven Henderson
Why and how we should focus on metrics relating to causation rather than consequence!
Speaker:
Steve Henderson, Head of Deliverability, Emarsys
Raymond Dijkxhoorn
Speaker:
Raymond Dijkxhoorn, CEO, SURBL
Raymond Dijkxhoorn
Speaker:
Raymond Dijkxhoorn, CEO, SURBL
Coffee, Infusions, Whole milk, Skimmed milk, Oat Milk, Mineral water, Assorted juices, Mini variety of pastries, Chocolate, Brownie With Nuts, Fruit season brochette
TBC
Gerasim Hovhannisyan
Marina Febles
Some industries have restrictions for ads and other channels. Email marketing is almost the only channel they can use to sell their products. Learn how. Automation strategies for these industries. - Frecuency and sales strategies - Results
Speaker:
Marina Febles, Founder of Atipica Marketing and CMO of Cannascale
Russian Salad or Spanish, Potatoe Salad, Cheese and Smoked Salmon; Blinis; Salmorejo Cordobés/Cream of Garlic Soup (according to season), Tuna Pie; Tapa of roasted Peppers and Cecina; Assortment of Homemade Croquettes
Mini Beef Burger, Cheddar and Caramelised Onions
Tenderloin, Green Pepper and Cheese Sandwich
Chocolate Brownie with Walnuts Cheesecake with Honey and Walnuts; Mini Fruit Brochette
Mineral Water, Soft Drinks, Beers; Fenomenal white wine, D.O.; Rueda; Red wine Izadi Crianza, D. O.; Rioja
Various networking activities organised including a Pac-Man Tournament on the worlds LARGEST Pac-Man machine!
Short walk around the old city.
Ice creams on the beach.
Whatever your level of comfort or preferred type of networking we have you covered. Meet other delegates in an informal setting. Over 50% of our delegates are first time delegates.
Open bar with soft drinks, wine and beer and nibbles. Pre-event networking open to delegates and their guests.
We have an extensive array of vegan nibbles available for this pre event networking evening.
Every paid delegate and speaker can bring a guest free of charge.
*100% vegan menu
Dressed tomato
Andalusian Gazpacho
Hummus and vegetable crudités
Escalibada toast
Mini burger beyond
Patatas bravas (spicy potatoes)
Vegetable tempura
Melon soup
Lemon slush drink
Fruit brochette
Mineral waters; Soft drinks; Beers; Fenomenal white wine, D.O. Rueda; Red wine Izadi Crianza D. O. Rioja
Coffee, Infusions, Whole milk, Skimmed milk, Oat Milk, Mineral water, Assorted juices, Mini variety of pastries
Andrew Bonar
Pierre Pignault
Speaker:
Pierre Pignault, CEO & Founder, MailSoar
Coffee, Infusions, Whole Milk, Skimmed milk, Oat Milk, Mineral water, Assorted juices
Spanish omelette, Iberian ham, bread with tomatoes and AOVE, Turkey Sandwich, Edam Cheese and Basil Mayonnaise, Mini variety of pastries, Fruit season; brochette
Willem Stam
Speaker:
Willem Stam, Partner, Postmastery
INDIVIDUAL STARTER
Cup of Vichyssoise Cream with croutons
FIRST DISH
Salad of Ensalada de Goulash and Spiced Tomato
MAIN DISH
Salmon on Piste and Tapenade
DESSERT
Pannacotta with wild berry coulis
BEVERAGE
Mineral waters; Soft drinks; Beers; White wine Fenomenal, D.O.; Rueda; Red wine Izadi Crianza D. O.; Rioja; Coffee or Infusion
*Vegan option available by prior request
Coffee, Infusions, Whole milk, Skimmed milk, Oat Milk, Mineral water, Assorted juices, Mini variety of pastries, Chocolate, Brownie With Nuts, Fruit season brochette
Sandy Kartopawiro
Speaker:
Sandy Kartopawiro, Co-Founder, SEINō
Julio Roldós Carrera
Differences between being an email sender and someone that delivers emails. The 5 top clues to ensure that emails are not only reaching the inbox. They are being read.
Speaker:
Julio Roldós Carrera, CEO, El Canal del Marketing
Ham Tapa with Bread and Tomato; Cheese Board; Tapa of roasted Peppers and Cecina; Foie Bonbon on Spiced Bread; Spoonful of Seafood Salpicon; Prawn Brioche Roll; Broth with ‘’Pelota’’ / Vichissoise (Depending on season)
Assortment of Homemade Croquettes
Prawn Tail Tempura
Tenderloin, Green Pepper and Cheese Bocatini
Larded Chicken Bao with Barbecue Sauce
Mini Beef Burger with Cheddar and Caramelised Onion
Mini Fruit Brochette
Mini Assorted Pastries
Profiteroles with Chocolate Sauce
Mineral waters; Soft drinks; Beers; Fenomenal white wine, D.O. Rueda; Red wine Izadi Crianza D. O. Rioja
We are aware some people have to leave early, others late so we try and organise activities that ensure that if you are in town on Saturday you can join and leave activities at your leisure. With delegates encouraged to bring family and partners, you can be sure that there will be activities organised where they are welcome.
Beginners Golf Day: The times and schedule for this event will be announced shortly.Golf incurs a premium.
An intimate event by design to ensure more interaction between delegates and speakers, attention from the organisers and the highest quality experience for everyone. Join us for the Deliverability Summit in the sun, held on the mediterranean coast.
